Actionable insights for sustainable development impact

MarketShare Associates (MSA) is a socially-driven global consulting firm dedicated to creating a more equitable world by facilitating better access to economic opportunities.

Our Vision

An equitable world where all people have access to better opportunities and choices to improve their lives.

Our Mission

Bringing actionable insights to economic development.

Our  Belief


We believe improving market dynamics enhances people’s lives.

For over a decade, we have been using systems-thinking to generate rigorous insights and bridge motivations across development agencies and the private sector to drive development impact. We believe our approach helps do development differently – more systemic, more empowering, with more proof.

Our Values


Our values have emerged from our team, and reflect both how we operate and what we continually strive to be.

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Our Team


We are extremely proud of our talented team. We have a mix of skills including primary research, research methods, strategy consulting, organizational development and evaluations.

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Our Clients


Our clients and partners include bilateral and multilateral organizations, government development agencies, corporate foundations, international development agencies, think tanks, academia and the private sector.

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MSA’s Commitment to Women’s Empowerment


As a woman-owned firm dedicated to supporting a more equitable world and proud signatory to the Women’s Empowerment Principles (WEP), gender equality is at the heart of everything we do.

By joining the WEP initiative, our entire team commits to integrating and promoting gender equality and women’s empowerment in our workplace, with the global clients we serve and the diverse communities with whom we work. We’re proud of our recent empowerment work and look forward to continuing to advance these issues.

Partner with MSA

If you seek to prove and improve your impact – please contact us!

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Join The MSA Team

If you are motivated by the same development issues as us – we would love to hear from you!

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