Crafting Kuza: Towards a Systemic Approach to Job Creation for Youth in Mombasa

  • Partner: International Labour Organization (ILO)
  • Publication Type: Case Study
  • Date: 2016
  • Team: MarketShare Associates (MSA)
  • Recommended Citation:

This case study examines the Kuza project, a 3.5 year initiative that operated in coastal Kenya. MSA supported the development and implementation of Kuza’s results measurement system. MSA conducted an analysis of Kuza’s job creation and job measurement strategies with a specific focus on the micro-retail sector. The study profiles Kuza’s approach to capturing direct, indirect and induced job creation. It distills lessons for initiatives seeking to facilitate inclusive job creation, as well as methods for understanding impact.

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