THE UTILITY OF MARKET ANALYSES:

Key Findings from a Landscape Review

Partner

Leveraging Economic Opportunities (LEO)

Date

September 2016

Team 

Ben Fowler
Timothy Sparkman
Holly Lard Krueger

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About the Publication

This report examines this issue through a review of market analyses and in-depth interviews with key staff from projects seeking to apply an MSD approach. The purpose of this paper is to improve the practices of projects wanting to understand where and how to intervene to facilitate market systems development that creates inclusive benefits for target populations. The report’s intended audience is implementers and donors of MSD projects. While recognizing that market analyses may be used for a variety of purposes, including by donors to inform portfolio investments and policy designs, this assessment focused on the utility of market analysis for implementers who seek to use it to design and constantly improve interventions.

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