Businesses create impact: adaptive management, feedback loops and the role of businesses in results measurement
- Partner: Donor Committee for Enterprise Development (DCED), The BEAM Exchange
- Publication Type: Presentation
- Date: February 21, 2018
- Team: Ben Fowler (MarketShare Associates), Seth Yawlui, Mollie Liesner
- Recommended Citation: Fowler, Ben (MarketShare Associates), Seth Yawlui and Mollie Liesner. “Businesses create impact: adaptive management, feedback loops and the role of businesses in results measurement”. DCED and The BEAM Exchange (presentation), February 21, 2018. https://marketshareassociates.com/staging/businesses-create-impact.
At a two-day event organized by the Donor Committee for Enterprise Development (DCED) and the BEAM Exchange in Nairobi, Kenya, MarketShare Associates (MSA) led an interactive session on adaptive management, feedback loops and the role of businesses in results measurement.
Drawing on drawing on practical field experience and rigorous research, the MSA team shared insights on how to listen to stakeholders fast enough and often enough to drive adaption, learning and impact. We shared learnings from our experience piloting methods to obtain more regular and fast beneficiary feedback with reduced time, cost and effort investment.
