Training on Market System Development in Private Sector Development

MarketShare Associates and World University Service of Canada are proud to present one of Canada’s first Market System Development (MSD) trainings.


The concepts from MSD are increasingly demanded by donors and implemented in development programs worldwide. Pioneered by the the UK’s Department for International Development (DFID) and the Swiss Agency for Cooperation and Development (SDC), the approach has grown and adapted to provide to provide results from small island states to conflict economies, from economic growth projects to the health sector, while grappling with the integration of women and the complexity of results measurement.

Learning objectives

The course allows participants to:

  • Understand the major challenges related to market system development.
  • Gain hands-on experience using the key tools of measurement, such as results chains.
  • Make informed decisions about which research tools and methods to use.
  • Learn how to develop an adaptive programme culture that leads to the effective use of data for strategy design and impact evaluation.

Course participants

This course is aimed at programme staff and managers, as well as donors and consultants, who want to improve their monitoring and results measurement systems.

This training is being jointly delivered by MarketShare Associates and World University Service of Canada (WUSC).

The course will be held in Ottawa at the Innovation Centre at Bayview Yards, October 16th to October 20th, 2017.

Download the application form here



Trainer Profiles

Ben Fowler: Ben Fowler is a co-founder and Principal Consultant at MarketShare Associates, a consulting firm focused on implementing and measuring innovative economic development approaches. Ben leads MSA’s results measurement and adaptive management practice area and specializes in measurement and evaluation of public and private investments. He has written a number of papers and guidance documents on results measurement for USAID, the Donor Committee for Enterprise Development, the BEAM Exchange and others. Ben has 15 years of experience in economic development across more than 30 countries, including long-term roles in Kenya and Guatemala. He previously worked for MEDA and the Aga Khan Foundation. Ben speaks English, Spanish, Portuguese, French and Kiswahili.


Marshall Bear: Mr. Marshall Bear co-designed and delivered the core skills curriculum for the Springfield Centre’s Making Markets Work training program from its inception in 2000 through 2012. He has designed and delivered customized courses for market system development implementers, including DAI in Ethiopia (PEPE project) and Bangladesh (AVC project), Coffey International in Nigeria (GEMS4), Adam Smith International in Kenya (KMT), and TechnoServe in East Africa. Mr. Bear is currently co-authoring a case study on Australian DFAT’s Market Development Facility making the case for donors and implementers to acknowledge market messiness and why it matters for methodology, program design, management, and results expectations. Mr. Bear is an independent consultant with extensive experience in the design, backstopping and evaluation of market system development programs for inclusive growth.


Sarah Harrison: Sarah Harrison is a Gender Equality Specialist with a long-standing commitment to sustainable economic development, specializing in gender equality, women’s economic empowerment and monitoring & evaluation. Her background includes education, work and travel in over 50 countries across six continents. Sarah has extensive experience mainstreaming gender across organizations, enterprises and projects to ensure more equitable outcomes. Sarah has worked closely with and consulted for a range of institutions. Sarah has a diverse skill set with a dynamic career history. Her former roles have ranged from youth livelihood development in South East Asia to impact assessment throughout Africa to managing her own development consultancy practice. Sarah holds a Masters of Development Economics from Dalhousie University and an Honours Baccalaureate in Computing and Information Science from Guelph University. She is also certified in Gender Equality.


Ariane Ryan: Ariane Ryan has over a decade of experience working in complex international development environments. She started her career in business development services in Africa and, after acquiring private sector marketing experience, has been focusing her work in value chain market systems and MSD programs. Ariane has managed large scale Women’s Economic Empowerment programs in Pakistan, Libya and Ghana. Over the last few years, Ariane has been working as a market systems and WEE advisor for programs in Africa and Asia including the Tanzania Agriculture Market Development Trust, the multi-country Market Development Facility and the Cambodia Agricultural Value Chain program. Ariane is the Inclusive Economies Advisor for WUSC and is based in Ottawa.


Training Host

MarketShare Associates is a socially-driven global consulting firm. We provide innovative solutions for the private sector, government and civil society to improve, measure, and communicate the economic and social impacts of their investments. We believe market dynamics have a strong impact on how people live their lives. Our vision is to improve economic systems in order to reduce poverty. We recognize complexity and as such, use a systems approach to design solutions that work within dynamic environments. We work collaboratively with our clients, serving as brokers of creativity to help catalyze systemic change. We take a bespoke approach to every engagement, developing tailored and contextually rooted services for clients across our core service areas: Research, Perform, Empower and Measure.


Training Co-Sponsor

WUSC (World University Service of Canada) is a Canadian non-profit organization improving education, employment, and empowerment opportunities for youth. We engage a diverse network of students, skilled volunteers, development agents, institutions, governments, and businesses. Together, we foster youth-centred solutions to overcome inequality and exclusion around the world.


Frequently Asked Questions

Please click here to view the FAQs.

The dates of future training sessions will be updated on this page once they are decided upon.

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