The USAID/Rwanda Hinga Wunguke Activity is a $29.75-million activity implemented by CNFA in collaboration with MarketShare Associates primarily in the Feed the Future (FTF) Zone of Influence (ZOI) in Rwanda. The overall objective of Hinga Wunguke is to increase incomes and improve nutritional outcomes, by sustainably increasing agricultural productivity, and strengthen domestic consumption and markets for high-value and nutritious agricultural products.

MSA supports the integration of market systems development (MSD) approaches into the Hinga Wunguke Activity, incorporating behavioral and sociocultural analysis into research and work planning. This includes assisting the Activity team with tools such as Behavioral Analysis and Norms Diagnostic (BAND), Social Network Analysis (SNA), and Fast Cycle Learning to understand economic behavior, map relationships, and track performance.