Hlib Bladi 2, led by Danone Ecosystem, aims to expand and anchor sustainable milk production in Morocco: improving the revenues of small farmers and milk collection centers, while securing the volume and quality of the milk supply. The first iteration of Hlib Bladi aimed to demonstrate that sustainable milk production was possible and set new standards at a national level, encouraging other stakeholders to roll these practices out nationwide. To do so, it established sustainable and inclusive dairy hubs, Hlib Bladi, adding added structure to the currently atomized supply chain. It also created jobs, empowered farmers and fostered environmentally responsible farming practices. Centrale Danone secures the volume and quality of its milk supply while supporting a long-term vision for supply security as well as multigenerational positive social impacts. The 2nd phase aims to expand to more farmers and achieve even better environmental and social impact.

MSA is conducting an impact assessment of Hlib Bladi 2, on different dimensions: social and environmental. The impact evaluation implements a mixed-methods research methodology including qualitative interviews with key stakeholders and program staff as well as quantitative interviews with dairy farmers and milk collection center representatives in treatment and control groups. MSA’s research seeks to understand how the project has influenced farmers' and technicians' practices, identifying both enablers and barriers to adopting recommended practices, and whether these changes are sustainable in the long term. Social impacts are explored in terms of income, working conditions, job security, and resilience to climate change, while also probing the project's role in enhancing livelihoods and resilience through improved feed and water management. For MCCs, the evaluation examines their value, limitations, governance, and scalability to strengthen the dairy sector. Women’s empowerment is highlighted as a critical focus, evaluating the outcomes of empowerment initiatives, identifying barriers, and recommending scalable best practices. The Impact evaluation will provide actionable insights into improving project effectiveness, resilience, and sustainability across various dimensions. In summary impact evaluation will: 1. Provide Danone Ecosystem with a review to validate its Theory of Change, collect data, and provide recommendations for improvement and learning.​ 2. Outline recommendations to inform the continued implementation of the second phase.​ 3. Outline recommendations that inform future investment and scale-up to demonstrate a case for crowding in investment by other potential investors.