CARE rapidly grew its work in Market Based Approaches (MBA) and aimed to impact over 100 million people by 2030 by catalyzing commercial funds that helped bridge the global funding gap to end global poverty.

To support this growth, CARE needed to develop a performance tracking/impact measurement system. MSA facilitated and co-created alongside the CARE MBA team, a performance tracking/impact measurement system that would enable MBA Leadership and Practice Area Leads to measure impact across a large and diverse portfolio consistently, rigorous, and practically.