The East Africa Living Income (EALI) Program, implemented by IDH, is a flagship initiative under the Global Coffee Program that seeks to enable coffee-farming households in Uganda and Kenya to achieve a Living and Prosperous Income. The program operates through three field-level projects, implemented by Ibero, Café Africa, and Agri Evolve and two national platforms, the Uganda Coffee Platform (UCP) and Kenya Coffee Platform (KCP). Together, these interventions work to improve farmer productivity, diversify income sources, and strengthen value chain linkages while promoting policy alignment and private-sector accountability. EALI targets approximately 29,500 coffee-farming households, focusing on closing the Living Income gap by addressing five key income drivers: yield, price, cost of production, land size, and income diversification. Beyond the household level, the program supports sector convening, encouraging collaboration among producers, companies, and policymakers to embed Living Income principles in sourcing practices and regulatory frameworks. The endline evaluation builds on the 2024 baseline to assess progress across these dimensions, highlighting lessons to guide IDH’s future strategy and inform broader learning within East Africa’s coffee sector.

MSA is the evaluation partner for the Endline Evaluation of the East Africa Living Income (EALI) Program, implemented by IDH in collaboration with private-sector and platform partners across Kenya and Uganda. The evaluation examines how the program has contributed to closing the Living Income gap for coffee farmers, strengthening income stability, and fostering sector-wide alignment around Living and Prosperous Income. MSA is leading the design and implementation of a mixed-method, theory-based evaluation that integrates quantitative income measurement with qualitative systems learning. The study applies gender- and youth-responsive lenses to assess inclusion and empowerment outcomes, while also analyzing how policy convening and business-practice changes influence value distribution and sustainability in the coffee sector. Findings will generate actionable evidence to inform IDH’s future Living Income strategy and strengthen learning across its coffee portfolio.  Key deliverables: bi-weekly check-ins, sensemaking-workshop, final report and final presentation.