MSA led a study for the World Bank to research how gender social norms influence women’s financial inclusion in the Arab world. The study was conducted in Southern Turkey, primarily with Arab and refugee populations. The outcomes of the field research informed operational and policy recommendations on how to address socio-cultural and socio-economic issues influencing women’s use of conventional and digital financial products.

MSA developed a methodology and toolkit for carrying out rigorous, action-oriented gender social norms analysis to inform policy and programmatic decisions.