CGAP funded the development of a toolkit on inclusive finance consumer insight studies that incorporate systems thinking, behavior change identification, and social norms, and tests the process of the toolkit through a “Co-Lab,” which engaged seven unique donors and countries to build their capacity on consumer insight studies, social norms, and testing the toolkit.

MSA led the design of a toolkit and supported the capacity development and roll-out of a CoLab on Inclusive Finance Consumer Studies and Social Norms. The toolkit was tested in eight different countries through the CoLab. The field research informed operational and policy recommendations on how to address socio-cultural and socio-economic issues influencing women’s use of conventional and digital financial products.