Gebana Afrique was an agricultural social enterprise that procures its source products from smallholder farmers.

Gebana Afrique and UK-based Fulwell Mill Ltd. (a key purchaser of Gebana Afrique) jointly contracted MSA to develop a system to measure their social impacts. Through remote support and on-the-ground training, MSA guided Gebana Afrique to capture the impacts of its commercial operations on smallholder farmers.