The main objective of this study was to explore consumer behaviors and dig deep into the social norms that affect women’s financial inclusion in Bangladesh. To this end, the Gates Foundation worked closely with partners to define the common principles for digital financial inclusion, support policymakers in developing sound policies and regulations, and invest in national financial inclusion initiatives. The social norms diagnostic contributed to knowledge production that will help future strategies for addressing the gender gap in financial inclusion in Bangladesh.

MSA conducted a consumer behavior and gendered social norms diagnostic in Bangladesh aimed at better understanding how behaviors and social norms influence young women’s financial inclusion. This study examined norms on both the demand and supply side, providing deep actionable insights into both consumer and financial service providers.