TradeMark East Africa (TMEA) was a locally registered $550-million initiative facilitating trade between Kenya, Tanzania, Uganda, Rwanda, Burundi, South Sudan, Somaliland, Somalia, Ethiopia, DRC, and the world. Its three strategic objectives included supporting agricultural sector growth and increased food production that contributed to greater exports, creating the infrastructure that supports trade (e.g., ports, roads, border crossings), and supporting the systems and procedures for regional integration (e.g., reducing non-tariff barriers, improving customs software).

MSA built the capacity of TradeMark East Africa (TMEA) and its implementing partners to effectively measure its results. This included creating theories of change (results chains), key performance indicators, measurement plans, and measurement tools for each of its key interventions.