The USAID Feed the Future Bangladesh Nutrition Activity aims to contribute to improvements in nutrition outcomes of household members, with an emphasis on children under the age of five years, pregnant and lactating women, and adolescent girls and boys. Integrating a strong focus on gender equality and social, the Activity uses a two-pronged approach — social and behavior change (SBC) and market systems development (MSD) — to catalyze sustainable change in nutrition outcomes through local actors and systems.

MSA delivers customized MSD 101 Training for BNA, covering core Market Systems Development concepts like systems thinking, market facilitation, and social inclusion, with interactive sessions and practical exercises to enhance participant skills. Additionally, MSA supports BNA with an action-oriented CLA plan and ongoing coaching, including quarterly portfolio reviews, adaptive learning studies, and mentoring, to embed learning practices, promote adaptive management, and improve intervention impact and sustainability.