Orora Wihaze, a $15-million program, utilized a market-systems approach to facilitate the introduction of new practices that will contribute to the goal of increasing the consumption of animal-sourced foods in Rwanda from selected value chains, including fish, pigs, poultry, and shoats (goats and sheep).

MSA played a crucial role in enhancing Orora Wihaze programming by incorporating advanced Monitoring, Evaluation, and Learning (MEL) and Collaborating, Learning, and Adapting (CLA) approaches. This involved providing training, facilitating strategy development, conducting analyses, and participating in routine reviews to ensure the project's success and adaptability to changing market conditions.