The VCS activity aimed to increase rural incomes and reduce poverty through an inclusive and sustainable market-systems approach, reaching 170,000 households and 230,000 micro, small, and medium enterprises (MSMEs) in the FTF ZOI. Over the performance period, the VCS activity aimed to boost dissemination and access to productivity-enhancing technologies that facilitated market integration and investment in further growth that benefited the targeted rural populations.

MSA’s overarching role was to build the capacity of the Senegal VCS Activity team in market systems development (MSD) and Gender and Social Inclusion (GESI). MSA implemented capacity-building activities to strengthen the capabilities of VCS staff, local sub-contractors, and other VCS partners in applying an MSD and GESI lens to key project activities.