The WEC Activity contributes to USAID/Jordan’s Country Development Cooperation Strategy’s (CDC: 2020-2025) five-year goals of supporting Jordan to advance its stability, prosperity, and self-reliance by spurring private sector-led economic growth, improving water security, strengthening accountable governance, fostering a healthy, well-educated population, and enhancing the agency and leadership of women and youth.

MSA plays a multifaceted role, conducting market assessments, supporting capacity building, and developing business models for water conservation technologies. Moreover, MSA developed a cost-benefit analysis tool to assess the viability of water-saving technologies in Jordan, aiding decision-making for support by the WEC Activity.