Publications | Page 4 of 13 | MarketShare Associates

Beyond building: how social norms and networks shape mason construction practices in incremental homebuilding

Partner: Habitat for Humanity Terwilliger Center for Innovation in Shelter
Publication Type: Journal Article
Date: September 1, 2021

How do low-income households and masons make house construction decisions? This three-country study examined social norms, networks, and information flows that influence construction practices in Kenya, India, and Peru. The research sought to answer the following questions: 1) How do households and individuals make housing decisions? 2) What are the information flows, key influences, and social norms that steer these decisions? and 3) How can programmes leverage knowledge about norms to improve the quality of home construction?

The Return on Investment of Social Inclusion: An Evidence Gap Analysis from Developing Countries

Partner: USAID
Publication Type: Brief
Date: August 16, 2021

This brief analyzes the existing literature from developing countries on how firms invest in social inclusion and measure its return on investment. It then analyzes existing evidence gaps and makes recommendations on how firms and USAID partners working in private sector engagement and market systems development can improve their investments and fill evidence gaps.

The Great Opportunity and Challenge of MSD Ex-Posts: 4 Takeaways from a Rapid Harvest of Insights

Partner: USAID
Publication Type: Blog
Date: August 5, 2021

Ex-post evaluations are a key way to build the evidence base for the scalability and sustainability of the market systems development approach, yet few have been funded through to completion. This blog shares insights on conducting market systems development ex-post evaluations as part of the DAI-implemented Market Systems and Partnerships (MSP) activity.

How the Private Sector Measures Social Inclusion and its Return on Investment: A Framework to Inform Future Research

Partner: USAID
Publication Type: Brief
Date: May 25, 2021

This brief documents how different private sector actors understand and measure social inclusion and its return on investment (ROI) as an initial step to frame further research on the business case for social inclusion in developing countries. This brief was produced as part of MSA’s work with the Feed the Future Market Systems and Partnerships (MSP) Activity, a set of learning initiatives around social inclusion.

Measuring what matters: Monitoring and results measurement

Partner: Springfield Centre
Publication Type: Book Chapter
Date: April 2021

In Chapter 4 from "Making Markets Work for the Poor," a recent edited work inspired by the life and legacy of Alan Gibson, MSA Founder and Principal Ben Fowler and co-author Jake Lomax examine the shift in M4P programmes from monitoring and evaluation to monitoring and results measurement to inform decision-making and understand system-level change.

Women’s Empowerment Collectives are Critical to Reaching Scale

Partner: Bill & Melinda Gates Foundation, The SEEP Network
Publication Type: Blog
Date: February 23, 2021

Women’s collectives are often thought of as a critical source of social solidarity and resilience at the grassroots level. But what if women’s collectives could be leveraged to target and help unlock the economic empowerment of rural women at scale? This blog post explores the potential transformative role women’s collectives can play in expediting women’s economic and social empowerment globally, and how the Bill & Melinda Gates Foundation is targeting these groups to address structural barriers to gender equality.

Leveraging the Enabling Environment to Achieve Scale in Women’s Economic Empowerment: An Interview with USAID’s Wade Channell

Partner: USAID
Publication Type: Blog
Date: February 19, 2021

The Feed the Future Advancing Women’s Empowerment (AWE) program team spoke with Wade Channell, senior economic growth advisor for gender with USAID about how we can leverage the enabling environment to achieve scale in women’s empowerment.

What Does It Take to Achieve Scale in Women’s Empowerment Activities?

Partner: USAID
Publication Type: Blog
Date: February 18, 2021

Insights and examples of approaches to scaling women’s empowerment from the Feed the Future Advancing Women’s Empowerment (AWE) program team, particualrly relating to gains in agricultural productivity, resilient and sustainable livelihoods and nutrition.

Rethinking the Future of Women’s Empowerment: Gender-Based Violence & COVID-19

Partner: FHI 360
Publication Type: Blog
Date: December 1, 2020

We explore the current state of gender-based violence in Egypt to conclude our two-part blog series — co-produced by FHI 360 and MarketShare Associates — on Rethinking the Future of Women’s Empowerment in response to the global pandemic.

Social Norms and Persona Design: Background Note

Partner: CGAP
Publication Type: Background Note
Date: November 2020

This background note provides guidance for implementers and designers to apply a social norms lens onto a persona tool. It is to be used to develop a more nuanced understanding of women and the social norms that impact their ability to interact with financial services.

Recent Publications & Learning

Explore Publications & Learning

Improving Women Pastoralists’ Access to Animal Health Services: Recommendations in Ethiopia and Kenya

Affecting Equitable Systems Change as a Woman-Owned Business

Do the Impacts of MSD Activities Sustain and Scale After Close? An Evidence Synthesis from Recent Ex-Post Evaluations

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