Value Network and Influencer Diagnostic (VNID) Tool
MSA’s innovative tool for value network and influencer research and analysis.
The Value Network and Influencer Diagnostic (VNID) Tool provides companies and organizations with a visual illustration of the dynamics in a market system, by focusing on selected types of relations between market actors. When applied to multiple target groups, VNID allows a comparison of how these interactions differ. VNID can help you to:
- Map and analyze the influence of different market actors in prioritized sectors, countries and consumer groups.
- Understand market dynamics that drive the provision of services, information and payments
MSA develops VNID maps by collecting information throughout the course of the study, including during the desk review, quantitative survey and the qualitative interviews.