Affecting Equitable Systems Change as a Woman-Owned Business
- Partner: Small Business Association for International Companies
- Publication Type: Blog
- Date: August 27, 2024
- Team: Erin Markel
- Recommended Citation: Markel, Erin. Affecting Equitable Systems Change as a Woman-Owned Business. Prepared by MarketShare Associates for the Small Business Association for International Companies (SBAIC), 2024.
This blog featured by SBAIC shares MSA’s perspective as a woman-owned business and highlights strategies for thinking beyond conventional development practices.
As we celebrate our 10-year anniversary in 2024, MarketShare Associates (MSA) reflects on our evolution and commitment to affecting equitable systems change as a small, woman-owned business. Founded on the belief that development must be systemic and inclusive, MSA has grown to impact communities worldwide. We are a proud signatory of the Women’s Empowerment Principles (WEP) and integrate these values into every aspect of our work, ensuring that our efforts contribute to a more equitable world.
MSA began and continues with a clear mission: to provide actionable insights to economic development and to create a more equitable world using systems-thinking. We recognize that traditional development approaches sometimes fall short of addressing systemic issues and seek to disrupt the status quo by doing development differently—with enhanced learning, private sector and multi-actor engagement, and inclusion as cornerstones to our approach.
This blog was originally published by the Small Business Association for International Companies (SBAIC) in July 2024.
