Closing the Gap: A Synthesis Report on the Cases for the ROI of Women’s Inclusion

  • Partner: USAID Feed the Future Market Systems and Partnerships (MSP), DAI, Williams Davidson Institute
  • Publication Type: Case Study
  • Date: April 24, 2024

This synthesis report in the Women-Inclusive Return on Investment series showcases promising models of women-inclusive investments and summarizes case study findings to support further understanding and implementation.

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Learning Note: Navigating Firm Selection for Women-Inclusive ROI

  • Partner: USAID Feed the Future Market Systems and Partnerships (MSP), DAI, Williams Davidson Institute
  • Publication Type: Case Study
  • Date: March 25, 2024

This learning note in the Women-Inclusive Return on Investment series provides key insights MSP gained from the process of vetting and selecting companies for WI-ROI.

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Workplace Innovation: Okeba’s Return on Investment in Childcare

  • Partner: USAID Feed the Future Market Systems and Partnerships (MSP), DAI, Williams Davidson Institute
  • Publication Type: Case Study
  • Date: March 25, 2024

This second case study in the Women-Inclusive Return on Investment series examines how Okeba, a Ugandan agribusiness, provided care support to its staff and ultimately reduced costs.

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Gender Norms in Financial Inclusion: Diagnostic Guidance

  • Partner: CGAP (Consultative Group to Assist the Poor)
  • Publication Type: Guidance
  • Date: October 2022

There is growing recognition of the important role gendered social norms play in influencing how women access, use and benefit from financial services and of how gender norms contribute to consistently lower rates of financial inclusion among women. CGAP, working with MarketShare Associates, developed a methodology for systematically unpacking the behavior of women as customers and users of financial services, assessing how these behaviors are shaped by gender norms, and in turn establishing how women’s financial inclusion is impacted.

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Women’s Empowerment Collectives are Critical to Reaching Scale

  • Partner: Bill & Melinda Gates Foundation, The SEEP Network
  • Publication Type: Blog
  • Date: February 23, 2021

Women’s collectives are often thought of as a critical source of social solidarity and resilience at the grassroots level. But what if women’s collectives could be leveraged to target and help unlock the economic empowerment of rural women at scale? This blog post explores the potential transformative role women’s collectives can play in expediting women’s economic and social empowerment globally, and how the Bill & Melinda Gates Foundation is targeting these groups to address structural barriers to gender equality.

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Leveraging the Enabling Environment to Achieve Scale in Women’s Economic Empowerment: An Interview with USAID’s Wade Channell

  • Partner: USAID
  • Publication Type: Blog
  • Date: February 19, 2021

The Feed the Future Advancing Women’s Empowerment (AWE) program team spoke with Wade Channell, senior economic growth advisor for gender with USAID about how we can leverage the enabling environment to achieve scale in women’s empowerment.

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What Does It Take to Achieve Scale in Women’s Empowerment Activities?

  • Partner: USAID
  • Publication Type: Blog
  • Date: February 18, 2021

Insights and examples of approaches to scaling women’s empowerment from the Feed the Future Advancing Women’s Empowerment (AWE) program team, particualrly relating to gains in agricultural productivity, resilient and sustainable livelihoods and nutrition.

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Social Norms and Persona Design: Background Note

  • Partner: CGAP
  • Publication Type: Background Note
  • Date: November 2020

This background note provides guidance for implementers and designers to apply a social norms lens onto a persona tool. It is to be used to develop a more nuanced understanding of women and the social norms that impact their ability to interact with financial services.

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Rethinking the Future of Women’s Empowerment: Economic Engagement & COVID-19

  • Partner: FHI 360
  • Publication Type: Blog
  • Date: October 20, 2020

We kick off the first of a two-part blog series – co-produced by FHI 360 and MarketShare Associates – on Rethinking the Future of Women’s Empowerment in response to the global pandemic with exploring COVID-19’s impact on women’s economic engagement in Egypt.

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Gendered Social Norms in Financial Inclusion: A Diagnostic Study from Southeastern Turkey

  • Partner: CGAP, MetLife Foundation
  • Publication Type: Report
  • Date: July 2020

The influence of gendered social norms has not been systematically analyzed or widely incorporated into financial inclusion programming. This diagnostic aims to identify social norms that affect how women access, use, and benefit from financial services. The goal is to guide practitioners toward a better understanding of the underlying dynamics. By identifying actionable insights, practitioners can design interventions that target the root causes of consumer behaviors that limit the potential benefits of financial inclusion interventions for women.

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