BAND and How Social norms can make or break market-based interventions

How behavioral analysis and social norms diagnostics can help implementers and practitioners design more effective interventions. Dr. Carolina Pimentel Corrêa MarketShare Associates’ Research Advisor –PhD in Sociology and MA in Political Science. What are social norms and how do they shape consumer behavior? Why do they matter and who should consider them? Social norms are […]

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