Closing the Gap: A Synthesis Report on the Cases for the ROI of Women’s Inclusion
- Partner: USAID Feed the Future Market Systems and Partnerships (MSP), DAI, Williams Davidson Institute
- Publication Type: Case Study
- Date: April 24, 2024
- Team: Erin Markel, Sabine Garbarino, Yaquta Fatehi, Ryan Bourque, Jenny Stankowski
- Recommended Citation: MarketShare Associates. Closing the Gap: A Synthesis Report on the Cases for the ROI of Women's Inclusion. Washington, D.C.: United States Agency for International Development (USAID). Prepared by Erin Markel, Sabine Garbarino, Yaquta Fatehi, Ryan Bourque, Jenny Stankowski for DAI through the Feed the Future Market Systems and Partnerships (MSP) Activity, 2024.
The Women-Inclusive Return on Investment (WI-ROI) Case Study Series demonstrates on-the-ground impact from the WI-ROI Framework, as it closely follows two small and medium-sized (SMEs) that are implementing women-inclusive initiatives and showcasing measurable financial returns. The synthesis brief showcases promising models of women-inclusive investments through case studies with two SMEs: Grean World in Ethiopia and Okeba in Uganda.
By leveraging the WI-ROI Framework, MSP analyzed the financial impact of their inclusive strategies, revealing significant returns on investment. It not only offers a tool for assessing financial returns, but also paves the way for scalable and impactful inclusive business models. By aligning with existing business language and utilizing available data, WI-ROI initiatives can drive meaningful change while enhancing enterprise development.
This learning note was originally published by the USAID Feed the Future Market Systems and Partnerships (MSP) Activity on April 24, 2024.
