Digital Platforms and Customer Centricity: Fostering Adoption and Sustained Use of AgTech Solutions
- Partner: Mennonite Economic Development Associates (MEDA), International Development Research Centre (IDRC)
- Publication Type: Report
- Date: March 2020
- Team: Kyla Levin-Russell, Clara Yoon
- Recommended Citation:
As mobile phone infrastructure and accessibility expand, internet penetration increases, and connectivity improves worldwide, the use of technology to enhance farming activities via agriculture technologies – AgTech – continues to grow.
As part of INNOVATE, a three-year initiative assessing the potential of non-traditional finance to enable adoption of smallholder agricultural innovations in South Asia, South America and East Africa, MEDA and MarketShare Associates produced a learning paper examining the role of digital platforms and the importance of customer and user experiences to reach and serve smallholder farmers. Through a review of the literature and in-depth interviews with firms leading the development of digital platforms for smallholders and relevant ecosystem players, this paper examines lessons learned for improving customer experiences and fostering increased uptake and sustained use of AgTech innovations.
