Lasting Roots: ADVANCE II and the Outgrower Business Model in Ghana
- Partner: USAID Feed the Future Market Systems and Partnerships (MSP), DAI
- Publication Type: Report
- Date: May 16, 2024
- Team: Marrium Khan, Khaled Khan, and Ben Fowler
- Recommended Citation: MarketShare Associates. Lasting Roots: ADVANCE II and the Outgrower Business Model in Ghana. Washington, D.C.: United States Agency for International Development (USAID). Prepared by Marrium Khan, Khaled Khan and Ben Fowler for DAI through the Feed the Future Market Systems and Partnerships (MSP) Activity, 2024.
This report addresses a well-recognized evidence gap on the longer-term impacts created by market-driven programming; specifically, programming influenced by market systems development (MSD) principles. It does so by presenting the findings of an ex-post study conducted three years after the close of the Feed the Future Ghana Agricultural Development and Value Chain Enhancement (ADVANCE) II Activity in 2020. It examines the scale and sustainability of changes resulting from ADVANCE II’s outgrower business (OB) model in the maize, soybean, and rice sectors.
This study is one in a series of ex-post evaluations that are being conducted between 2023 and 2025 on USAID-funded MSD interventions around the world, including in Senegal (2023) and Bangladesh. View the summary brief here.
This report was originally published by the USAID Feed the Future Market Systems and Partnerships (MSP) Activity on Agrilinks on May 15, 2024.
