Smallholders as Customers, Not Pupils: Making the Case for Good Agricultural Practices
- Partner: Mennonite Economic Development Associates (MEDA), International Development Research Centre (IDRC)
- Publication Type: Blog
- Date: November 12, 2019
- Team: Ben Fowler, Clara Yoon
- Recommended Citation:
With the growing prevalence of Good Agricultural Practices (GAP) requirements, smallholder farmers face a business investment decision involving substantial risk and complexity. Will they be better off aspiring to access GAP-certified markets if they must implement costly practices and standards? This blog post, co-authored by MSA as learning partner of MEDA’s INNOVATE initiative, makes the case for embracing a business orientation in GAP promotion. The piece also provides recommendations for taking a customer-centric approach to engaging smallholder farmers.
