Strategic Inclusion: Grean World’s Financial Returns of Targeting Women in The Last Mile
- Partner: USAID Feed the Future Market Systems and Partnerships (MSP), DAI, Williams Davidson Institute
- Publication Type: Case Study
- Date: January 17, 2024
- Team: Erin Markel, Sabine Garbarino, Yaquta Fatehi, Ryan Bourque, Jenny Stankowski
- Recommended Citation: MarketShare Associates. Strategic Inclusion: Grean World's Financial Returns of Targeting Women in The Last Mile. Washington, D.C.: United States Agency for International Development (USAID). Prepared by Erin Markel, Sabine Garbarino, Yaquta Fatehi, Ryan Bourque, Jenny Stankowski for DAI through the Feed the Future Market Systems and Partnerships (MSP) Activity, 2024.
The Women-Inclusive Return on Investment (WI-ROI) Case Study Series demonstrates on-the-ground impact from the WI-ROI Framework, as it closely follows two small and medium-sized (SMEs) that are implementing women-inclusive initiatives and showcasing measurable financial returns. The first case study spotlights Grean World, an Ethiopian company that specializes in solar and improved cooking technologies, and their successful transition from a centralized sales model to one that prioritized female village-based sales agents. Read how their inclusive approach led to dramatic ROI, tackled last-mile distribution challenges, and improved customer health.
This case study was originally published by the USAID Feed the Future Market Systems and Partnerships (MSP) Activity on Agrilinks on January 17, 2024.
