Gendered Social Norms Diagnostic and their Impact on Women’s Financial Inclusion in Rwanda
- Partner: Access to Finance Rwanda (AFR)
- Publication Type: Report
- Date: March 3, 2023
- Team: Neha Shrestha, Jacqueline Foelster, Marrium Khan, Carolina Correa, Khaled Khan and Erin Markel
- Recommended Citation: MarketShare Associates and AFR. Gendered Social Norms Diagnostic and their Impact on Women's Financial Inclusion in Rwanda. Prepared by Neha Shrestha, Jacqueline Foelster, Marrium Khan, Carolina Correa, Khaled Khan and Erin Markel for Access to Finance Rwanda (AFR), 2022.
AFR commissioned MarketShare Associates (MSA) to conduct this gendered social norm diagnostic in Rwanda, which is aimed at better understanding how particular social norms influence women entrepreneurs’ financial inclusion (or exclusion) in Rwanda. Specifically, the diagnostic intended to generate insights and influence AFR programming around financial services and policy by developing a good understanding of how gendered social norms affect women entrepreneurs’ financial inclusion. The study follows MSA’s Behavioural Analysis and Norm Diagnostic (BAND) and CGAP and MSA’s Gendered Social Norms in Financial Inclusion Diagnostic Guidance.
This study provides country-level insights into social norms that impact women entrepreneurs’ access to, use of, and benefits from financial services. It also generates new insights on how gendered social norms impact women entrepreneurs’ access to and usage of financial services. These findings can be leveraged to influence the financial market system to better meet women entrepreneurs’ financial needs, lead to better development outcomes, and influence stakeholders and decision-makers to promote their financial inclusion. See the abbreviated version here.
This study was originally published by AFR on March 3, 2023.
