About the Publication
This paper explores how social norms influence women’s economic empowerment in market systems development, and what practical lessons might be learned. It documents how gendered social norms are currently understood in academic research, then attempts to present the current state of practice for market systems programmes via two in-depth cases, and seven mini-cases. The evidence around defining, applying, measuring and documenting good practices in programming for gendered social norms in market systems is in its very early stages, and the tools and lessons documented in this report have yet to be widely tested. This report therefore provides an initial evidence base by documenting current practices, putting forth promising programmatic strategies and future recommendations for further exploration and testing.